Overview
Nexus Clips is an AI-powered tool that automatically generates short-form videos from long content like podcasts and streams. While users loved the automation, many felt frustrated by the lack of creative control. Our NPS data revealed that customization limitations were a key pain point, with users mentioning that the system felt too rigid and unintuitive. Our goal was to strike the right balance—giving users more control without making editing overwhelming.
Key Results
420%
Increase in 6 months
The redesigned editor, with improved customization and a more professional look, made the tool more appealing.
This also attracted more ambassadors and creators, increasing organic reach.
233%
Growth in 6 months
The overall growth in user adoption and engagement contributed to higher premium conversions.
More creators recognized the value of the platfom's enhanced capabilities.
475%
Growth in 6 months
Giving users more control over their clips led to increased usage, with creators downloading and sharing more clips.
The improved UI resulted in longer, more productive editing sessions.
My Contributions
As the sole designer on this project, I was responsible fro the entire redesign process, form initial research and ideation through final implementarion. I worked closely with engineering and product manager to balance design vision with technical feasibility and business goals.
Research
Design & Prototyping
User Testing
Implementation
UX Research & ProblemDefiniton
I personally conducted:
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Analyzed NPS feedback from 200+ users
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Conducted competitive analysis of editing features across 4 video editing platforms
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User interviews with 10+ content creators
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Identified core pain points in AI editing workflow
UI Design & Design System
My key design deliverables:
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Full UI redesign of editor interface
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Created modular component system
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Designed word-level editing feature
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Developed dark/light mode specifications
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Built interactive prototypes for testing
Testing & Iteration
I led the testing process:
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Facilitated 8 rounds of usability tests
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Iterated timeline & editing controls based on direct user feedback
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Prioritized features for MVP launch
Cross-functional Collaboration
My role in the broader team:
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Presented competitor research findings and aligned feature roadmap with PM and CEO
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Collaborated in technical feasibility planning
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Created specs and documentation for engineering
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Advocated for user needs in product desicions
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Presented design solutions to stakeholders
Problems
Through feedback from influencer ambassadors and post-export NPS surveys, we uncovered critical usability gaps in our editing experience. Users consistently reported:
Frustration with limited customization
Users wanted more control over subtitles, branding, and clip framing but found the old system too rigid.
Lack of confidence in the tool due to its outdated interface
Users felt the previous layout wasn’t intuitive, making editing harder than expected.
Difficulties in adjusting AI-generated clips to fit their personal style
Users liked the AI automation but wanted more control over key moments and visual elements.
Opportunity
How might we give creators more control over AI-generated clips without slowing down their workflow?
Goals
We transformed our key problems into design opportunities that made editing faster, more customizable, and more user-friendly.
Smart Cutomization
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More control over text styles, subtitles, and branding
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Style presets for fast, consistent customization
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Editable AI-generated clips for better personalization
Intuitive & scalable
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Redesigned interface with a cleaner, modern look
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Standardized editing components for a smooth workflow
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Real-time previews for faster decision-making
Faster editing & Exporting
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Streamlined clip generation to export in fewer steps
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Clearer, more accessible editing options
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AI-assisted editing with manual override for speed + control
We kept our core strength—AI-powered clip generation—but refined the experience to empower creators with just enough customization for confidence in their content.
Design system evolution
To ensure that our customization features were intuitive and scalable, we expanded our design system to standardize key editing components—allowing users to edit without friction. Built upon Chakra UI, we developed a flexible system that supported both light and dark modes, optimizing accessibility and usability. Our component library grew to include specialized editing tools, like clip previews, timeline interactions, and preset styles, ensuring a seamless and customizable editing experience.
Iterations
We refined key aspects of the editor through continuous iteration, balancing user feedback with technical feasibility. Two major design decisions shaped the final experience:
Timeline functionality & Zoom Controls
Original Plan: The timeline was designed as a simple player, allowing users only to preview clips.
Initial timeline design functioned only as a player, allowing users to preview but not interact with specific elements
Iteration: Users needed more control over clip adjustments, especially for defining hooks, subtitles, and sticker durations.
Final Decision: I introduced added draggable labels & timeline zoom controls.
Updated timeline with draggable labels for precise hook, subtitle, and sticker duration selection, plus zoom controls for better navigation and accuracy.
Subtitle Editing (Phrase vs. Word-by-Word)
Original Plan: Preferred phrase-level editing for speed.
Early wireframe for phrase-level subtitle editing, designed for bulk edits but later refined for better precision and flexibility.
Iteration: Word-level editing was more feasible for launch.
Final Decision: Moved editing to a text panel with precise word controls while keeping the UI scalable for future updates.
Word-level subtitle editing, allowing users to modify, add, or delete individual words for precise caption adjustments.
Before
After
Prototype & vision
While our initial launch focused on essential features, I prototyped a comprehensive vision through interactive design. The modular sidebar system became the cornerstone of our scalable approach, accommodating both current and future tools.
Final designs
Impact & growth
By balancing AI automation with lightweight customization, we made editing faster, more flexible, and more professional-looking, driving both user engagement and business growth
420%
Increase in new users (6 months)
233%
MRR increase in 6 months
475%
Increase in clip creation
Key success factors
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Found the sweet spot between AI automation and creative control
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Maintained focus on our core strength: automated clip generation
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Added just enough customization to satisfy creator needs
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Created unique value proposition that attracted more ambassadors